In collaboration with We Are Different PR, we produced a Social Filter for Berocca to bring an interactive element to their “Need a boost” campaign. Facial tracking technology, facial movements and eye movements were tracked in a gamified experience for users to test their current energy levels with a reaction timer.
UI Design & 3D Modelling
Social Filter Build
Platform: FB + Instagram Filter
Filter reached 2.6M throughout 7 day period
Engagement rate: 4.32%
Post engagement: 121,325
The AR Filter was the most engaged creative within the broader campaign which encompassed both digital and traditional media buys.